I’m going to give you a guide on SEO today. As a beginner blogger , I spent must of my time researching about SEO, Content Creation and Marketing as I believe these are the bench marks to a successful blogging career. So today I’m going to share with you guys what I learnt as regards SEO. So I’m going to work you through a detailed keyword guide on SEO.
Things you will learn after going through this guide on SEO.
- What SEO really is and why it’s important?
- The two types of SEO ?
- Everything you need to know about On-page SEO
So grab a cup of coffee or your favorite juice lets get started with this detailed guide on seo…
I suppose must of us knows SEO means “Search Engine Optimization” right?
But the question is what really gets optimized?
We can optimize the following in seo
- Your design
1. What Is SEO And Why Is It Important?
According to Wikipedia:
SEO is “The process of affecting the visiting of a website a webpage in a search engines unpaid results.
Neil Patel defined SEO as:
The process of optimizing your online content, so that a search engine likes to show it as a top result for searches of a certain keyword.
SEO is the magic you have to your articles, in order to make Big G (Google) and other search engines very likely to include your article as one of the top results whenever someone searches for that keyword.
Did You Know?:
Research has it that 93% of Online presence/experience/practices begin with a search engine, of which 65% use Google to do so. I’m pretty well sure you now understand why SEO is so important. and how important guides on seo like this is as well.
What Are The two Types Of SEO?
My aim is to implement what Neil Patel calls “the long term entrepreneur game. I’m focused more on delivery quality content(stuffs like this detailed guide on seo that you are reading now) and not just manipulating ways of getting readers to visit my blog. Finding and studying a well structured guide on seo and consistency is all you need to make your blog stand out.
So What Are The Two Types Of SEO?
Smiles I know you are eager already huh?! What are the differences?……
Black Hat SEO thats Off-page: Neil Patel explained this type of SEO as one which focuses on optimizing your content only for the search Engine not considering humans at all.
In his own words,
“You might make a few grand this way but this will most definitely have a reversed effect leading to severe punishment for the marketer, running their chances of building something sustainable in the future.”
Tip one: Under no circumstance should practice or implement this as Big G (Goggle) will surely penalize you.
White Hat SEO Often called On-Page SEO: as opposed to black Hat SEO is the way to build a sustainable online business.
On-page helps you focus more on:
- Your readers
- Create relevant content, relevant links and references
- Creating unique and relevant page titles and meta description.
- Optimizing your images.
What You Need To Know About On-Page SEO
Some of the most important elements for search engine optimization happen on your own website or most preferably on the post page. If you use WordPress on your own domain then you are lucky.
Adding addition title tags and meta descriptions to your pages is easy using free plugins such as SEO by Yoast and Platinum SEO
Understanding The 3 Big Categories In On-Page SEO:
The four category of On-page SEO I want to treat today in this guide on seo
1. Your Content
Do you know why you need original content? Content is great for both your blog readers and search engines. The more your content and the level of quality it pose, can increase your chances of visitors sticking on your blog or post. The key to pleasing both search engines and visitors is to have quality content on your blog sounds exciting right? But you will still have to put in lots of work. SEO is no different than any other skill. The greater results will always come from big effort. USUALLY IT TAKES TIME. In other to optimize your contents perfectly, you can do the following;
Make sure your focus keyword is correctly indicated in your first paragraph and you can bold it as well
Make you your apply header tags preferably h2 and h3 tags
You keywords should appear in your content at least 10 times ( though there are a lot of factors that relatively affects this like “your niche” and the topic you are writing on.
Tip 2: While keyword re-occurrence is vital in search engine ranking, it also a bad practice to stuck too many keywords in you post irrelevantly
On major factor that make up great content is:
Freshness of Content:
How often do you post? your ability to post frequently improves Google rankings. You can adopt to posting twice weekly depending on our niche and target audience.
However, posting new contents is only one way to signal Google Freshness. There are still a lot that you can do with already published content to keep it up-to-date.
2. Keyword Research:
According to WoodStream’s Tom Demers in his detailed post on SEO Basics , the first step in search engine optimization is to determine what its you actually optimizing for. This means in his own words,
“Identifying the terms people are searching for often called ‘keywords’ that you want your website to rank for in search engines like Google..”
Unfortunately its not that quite simple. There are a few key factors that you must consider when choosing a keyword.
- A search volume:
The first factor to consider is how many people (if any) are actually searching for a given keyword. The more people that are searching for a keyword, the bigger the audience you stand to reach.
You should consider the potential cost the chance of success for SEO, this implies understanding the relative competition and chance of ranking for the keyword you choose.
Choose a keyword that is relatively relevant to your niche and topic. Relevance here is a very big factor to consider. Avoid the practice of randomly choosing a keyword.
Tip 3: Best practice is to to choose your keyword before you start writing since you want to literally include your targeted keyword in your posts title, within your article, post URL and meta description
Html is an acronym for “Hypertext Preprocessor”. Its defines and describe the content of a webpage.
“Running a blog without knowing the basics of Html would be the same as driving without knowing what the colors of traffic lights – Neil Patel”
While this could be true, however if you are using a cms there is a work around for this as there are lost of cms and of course SEO development SEO development teams who have put out different plugins which makes editing html tags relatively easily.
However, you can still learn the basics of html online.
Parts Of Html You Should Optimize Everytime You Post A New Content On Your Blog.
The title tag is what you can see at the very top of your browser when you visit a web page.Each of the pages on your blog should have only one h1-tag so that search engines can properly index the page.
This is another important part of html you really need to optimize that I want to mention in this guide on seo. Your post title is what your readers will see on search engines when that search for contents, when your share on social media etc. You see how important this is.
Tip 4: You should include your keyword on your post title and it be catchy that is very difficult to ignore.
Take a look at this image below for an in-debt understanding of what meta description is.
Image Source: neilpatel.com
So the meta description of your page/post is what shows up below the title when users search for a particular keyword on Google.
Now how do you know a well optimized meta description? Well it usually spells out a user stands to gain if he or she clicks the link and it contains a call-to-action text.
Image Name and ALT tags:
If you use images on your post, you should think of adding your keyword to the alt tag as well as given it a relevant name.
Avoid the practice of copying or saving images directly from another blog or websites as these images contains Google Watermark which will harm your search ranking. Additionally there are a handle of plugins and websites to download free images from with Gratisography been one of my favorites
Schema & Markup:
While this is not a ranking factor apparently, it does a competitive advantage like improving the way your content is displayed on the search engine result pages (also known as SERPs). Everything you need to know about schema can be found here.
4. Website Architecture and Internal linking:
Website Architecture refers to how you organize the pages on your website. The way you organize and structure your website and interlink between your page can to a very large extent impact how the contents on your site ranks in response to queries/searches. Best practice is to map out architecture of your site before even buying the domain in other to enhance great user experience.
Here are a few things to note here:
- Your site must be easy to navigate
- Your 404 error page must be properly designed to help your readers back to must preferably your home page
Other Factors To Consider As Regards On-Page SEO Include But Are Not Limited To The Following:
Your website/page must be easy to crawl.
How easy its for search engine crawlers to craw your page can go a long to enhance your search engine ranking. This can be achieved with sitemaps. A sitemap map is simply an XML file which tells search engines the number of pages and post there is on your blog or website .
You can use tools:
SiteMap Generator Plugin for WordPress Users
Alternatively, you can use an Online XML SiteMap Generator.
Use this tool to see a crawl in action.
Your URL’s should contain your focus keyword:
I must tell you this, including your targeted keyword in the URLof your post is something you can’t afford to skip to improve your user experience and search engine ranking.
Prosperity Kenneth in his guide seo that works clearly stated that the best practice is to use 3-5 words on your url. ( something I i’m now implementing(thanks to him).
Yes even a newbie knows how important this is.
Tom Demers also explain this thus:
“The search engines are placing an increasing emphasis on having fast loading sites. The good news is not only beneficial for search engines, but also for your users and your sites conversion rates. You can use this Google tool to give you some specific suggestions on what to change on your site to address page speed issues.”
Image Credit: Wordstream.com
You should know that in some niches, mobile traffics outweigh desktop traffic. Most WordPress themes are mobile friendly these days. This said, you should test your website/blog with this Google tool to check if it’s mobile friendly otherwise use wptouch plugin to sort it out.
Last but not the least I want to mention is…
HTTPS and SSL
Did you know Google announced that security is now seen as a ranking signal?
The two common security protocols are :
HTTPS (a secure version of HTTP) and SSL (Secure Socket Layer).
You should consider both of them, even if they won’t add up to your search engine ranking much.
Last Tip: Just like i mentioned earlier, you can save a lot of On-Page SEO by using a tool. Plugin like Yoast SEO does the magic. It will help you with many of the important on-page elements I pointed out.
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Was this guide on seo useful? What are your best practice of optimizing your blog/page? Do your have any question, observation and correction?
Please let me know in the comment box below …. and don’t forget to share with your friends