It’s very important that you do proper keyword search before you write on any particular topic. While there are handy of options available, some of them are not free. So today, we are going to leverage on free Google tools to do a keyword search.
Keyword research has become increasingly difficult…
Because Google continues to hide useful information from webmaster’s and continues to change their algorithm. Search engines have become even smarter in the past couple of years. They are able to understand the intent of the user.
You will learn here how to do proper keyword research using Google keyword planner.
Keyword search is an extremely important step in search engine optimization. Of cause, you will want to ensure you do a proper keyword search for every single post you write.
Depending on your domain authority, your reader base, it may take a while to rank high for such keywords but the effort is worth it on the long run.
Using appropriate keywords in your blog and contents remains very important in your search engine optimization journey.
So what is a keyword and what is a keyword research?
A keyword is a word or phrase that you use on your blog or website which search engines can use to rank your blog.
Keyword research, on the other hand, is the process of identifying such keyword which gets a good and relative amount of search volume/month.
Actually, the idea behind keyword search is to find the keywords that can give maximum traffic and comes with less competition.
What are the types of Keywords?
Generally, we can classify a keyword into 5 different groups.
Long-tail keyword: These are a combination of words. They are actually those three and four keyword phrases which are very specific to whatever you are writing.
Head-term keywords: These are popular keywords with very high search volume. They are competitive, I mean very competitive to rank for in search results.
Navigational keywords: These are keywords used to identify a particular website or brand. Example Facebook, Google etc.
Informational keywords: These are keywords used to display information on a particular trend. E.g. “how to”, “how can” etc.
Transactional keywords: See this class of keyword as the once with intent to complete a particular action example, “buy homemade goods”, “hire a freelancer”, “buy cheap mobile phone”.
Best practice is to avoid navigational keywords and head term keywords. Reason has been that they are usually very competitive that it won’t benefit you at all.
Did you know that users who do searches with these sorts of keywords just want information? And are most likely not interested in hiring or even buying?
You should focus more on long-tail keywords, transactional keywords and informational keywords as these are the once that truly converts and would serve your purpose.
So without wasting further of your time…
Let us take a look at the Google tools to help you in your keyword search.
1] Google Auto Fill:
Google auto fill feature can help searchers complete their thoughts [it predicts searchers intent] and at the same time provide valuable and useful keywords for webmasters.
Did you know that searchers often start by typing a particular query only to end up choosing what Google auto-fills in the search box?
For a webmaster, It’s the best place to start your keyword research. This is because you must likely want to know what type of content that already exists on the particular topic you are about to write on.
Furthermore, can also use the method to identify long-tail keyword phrases that may be harder to identify in keyword planner tools.
Who do you think will give you better suggestions on keyword than Big G?
2] Related Searches:
Just like the auto fill function, Google provides related searches at the bottom of most steps [search engine result pages].
You should also look at this when you start your keyword search. Find multiple variations of keywords to embed them through out your write ups. This will also help you understand how Google is thinking about a particular keyword and how keywords are related to each other.
3] Google Keyword Planner:
Google Ad words keyword planner is where most webmasters start their research. So now that you have your potential keyword or keywords, it is important that you find the number of searches that these keywords receive monthly, this way we will not be trying to rank keywords that are just going to generate little or no visits instead of focusing on one that can potentially generate hundreds or even thousands of monthly visits.
Keyword planner shows you the average number of monthly searches, suggested birds, competition etc. for the particular keyword. It also suggests related keyword and phrases.
HOW TO USE GOOGLE KEYWORD PLANNER
Before you can use Google keyword planner, first you have to register on Google Adwords.
After creating your account, click here to visit the Keyword Planner page.
How To Do Keyword Search Using Keyword Planner
Were are going to use t technique with Mergewords
First, create a list of the words that your potential readers/customers would use in their searches to locate your products or services.
Now you have to create two additional lists, one with prefixes and one with suffixes.
Finally, using the free MergeWords tool you can easily combine the 3 lists and get a unique result list that will contain a good number of potential keywords.
Now proceed to Mergewords
Enter your potential keywords as shown below
Click “Merge” button
You will get results similar to this one below
buy infix online
buy infix aba
buy logo designer online
buy logo designer aba
buy logo designer
freelance infix online
freelance infix aba
freelance logo designer online
freelance logo designer aba
freelance logo designer
Proceed to Google Keyword Planner
Click on “Get Search Volume Data and Trends”.
Copy and paste your list of keywords
Select the country or city you want to target and click on “Get search volume”
You should see the average monthly searches for each keyword on your list.
It is obvious you now know which keywords that receive most searches and can potentially drive traffic to your blog and the ones that receive little or no searches.
Tip: The idea here is to use keywords that receive a relatively high amount of monthly search volume but has low competition.
4] Google Search Console:
Search console is where webmasters reside. The main queries are made here, you can find the queries that have actually driven traffic to your blog over the past few months with this first. Additionally, you can also see the content’s that has driven the most traffic to your blog within a particular period of time and also analyze web pages that are obtained through searches.
5] Google Trends:
With Google trends, you can choose the right variation of a particular keyword
This tool reflects how many searches have been done for a particular term in relation to the total number of searches performed on Google over time. However, they do not represent absolute search volume numbers but can give you an insight/analysis of the keyword you want to rank for.
6] Google Analytics
Most of the keyword data found in the Google Analytics organic section is labeled as (not provided), there is a section under ” Acquisition ”
that contains 1 month of good data.
In “Search Console” → “Queries”.
This information is similar to what you’ll find in Google Webmaster Tools. The advantage of seeing this data in Google Analytics versus Webmaster Tools
is the improved ability to compare previous months of data, including impressions, clicks, and click through rate.
Even with Google hiding most of your keyword data in Google Analytics, there are still many resources that Google offers (free) that can be extremely useful for webmasters and SEO experts to identify relevant keywords to optimize their content.
Tip: Start by using these tools to help identify useful topics and keywords, then create and share content that is highly appealing to your audience.
Remember, if your content is not useful and shareable, it does not matter how many keywords you can identify. You goal should be to write contents that people would share with these powerful plugins and naturally link to
Was this post useful? which other free method do you use for your keyword research? let me know in the comment session
Thanks for reading… But before you leave